CSI market linkage program

The Department of Cottage & Small Industry organized a meeting between CSI entrepreneurs and wholesalers of Thimphu Thromde on 24th September 2021. A total of 10 CSI entrepreneurs and 12 wholesalers attended the meeting at Hotel Tashi Yoedling. The Director General of the Department of Cottage & Small Industry graced the opening of the meeting. He sought the support of all the retailers and wholesalers in promoting the CSI products, not only with a motive to earn profit but as a part of the social responsibility for long term national economic gains.

The program was organized with an objective to link CSIs with wholesalers so that CSIs can establish a proper and efficient product distribution channel. The Department recognized that difficulty in accessing domestic market by CSIs on account of poor and inefficient distribution channel was a major impediment for the growth and development of CSI sector.

The Department has until now organized such market linkage programs in major towns of 11 dzongkhags across the country and plans to cover whole 20 dzongkhags in the coming years.