The Department of Intellectual Property’s (DoIP) Branding Bureau members conducted a half-day awareness workshop on Intellectual Property Rights (IPR) to the entrepreneurs of Changzamtog Business Start-up Center. The participants were sensitized on the creation and protection of IP and how it can be leveraged to strengthen business competitiveness. The workshop covered the following topics of IPR:
1. Overview of IPR;
2. Branding and Trademarks;
3. Industrial Design;
4. Copyrights and Related Rights; and
Besides, the music videos and TV spots on IP were also screened and the participants were distributed with brochures on various topics of IP. The program was co-ordinated by the Department of Cottage & Small Industry and attended by 24 Business start-up entrepreneurs.
The Branding Bureau comprising of relevant officials from the DoIP and DCSI was established on April 26, 2019 as a part of the EIE-BD (Enabling Innovation Environment to Strengthen Business Competitiveness through Brands and Designs) project between the World Intellectual Property Organization (WIPO) and the DoIP.