Thimphu, April 06, 2018—The Department of Intellectual Property, Ministry of Economic Affairs launched the annual National Trademark Award on April 6, 2018. The introduction of this award fits in well with the National Intellectual Property Policy 2018, which requires the Royal Government to implement measures to encourage innovation and creativity in the country.
The objective of the award is to recognize the role and significance of the trademark system in promoting brand competition leading to quality goods and services in the market.
This year, the award was presented to registered owners of the three best national trademarks in the cottage and small-scale industry category. The rationale for awarding to this category is to encourage small, individual and home-based entrepreneurs to create, register and protect their trademarks, and to leverage on the benefits of the trademarks to enhance their competitiveness in the market.
The trademarks were assessed on five parameters: validity of trademark, use of trademarks, sale of products and services using the trademarks, employment and community development and overall business impact.
Cash award and certificates were presented to the winners on the award day. The 2018 National Trademark Award winners are:
- M/s. Tshejor’s Ayzey
- M/s. Bhutan Alternatives, and
- M/s. Crystal Moon Products.
The prize money for the award is supported by the Department of Cottage and Small Industry, Ministry of Economic Affairs.
Department of Intellectual Property
Ministry of Economic Affairs